July 12, 2010 in Copywriting For The Web, Misc

Copywriting for the Web: Firing Bullet Points at Web Copy

planeFrank grips the controls of his light aircraft and plots a course through a canyon of clouds. Free of the fluffy divide a sudden flood of sunlight washes over the plane’s metallic body.

“This is the life”, mutters Frank as he takes view of the green fields below.

With that, both engines start to chug. Read More