If Mohammad can’t go to the mountain, let the mountain come to Mohammad. If your audience is not coming to you, you should go to them. Visit the websites they are visiting, have a presence on the issues they care about and have a voice where they do. Your website marketing plan should include joining and being part of your prospect’s existing communities.
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Freelance Web Designers sometimes don’t get out much, I admit just last year my typical research technique was to check out the competitors websites and study the sector from the online comforts of Wikipedia. You should still use websites for research but why not include a further myriad of offline bricks and mortar resources in the real world.
Act 1: The Beginning
Good web copy is all about flow. Once you’ve finished your final draft, sit back and read it aloud. Does it roll off the tongue? Did you hit any verbal roadblocks?
Here’s one thing that is all but guaranteed: if you, the copywriter, stutter along the way, your reader will encounter the same problem.
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This weeks design critique is by Mike Jolley and is a re-design of our joint venture; Theme Slice. The angular, traditional, paged design a throw back to web 1.0, but with elegance and style. Smooth Scroll has been put to good effect to create a website that’s fun to navigate. Lets Discuss.
You’ve spent hours, days, perhaps even weeks slaving over a project. At long last your content is locked down. You breathe a sigh of relief as peace and harmony descend upon your person.
Could this be the happiest day of your life?
WordPress 3.0 release will bring with it something I feel has been missing from the great publishing system – we will finally have a great navigation system. It looks to work similar to the widgets menu system and allow multiple menu control from one screen. The ability to add and order menu links by drag and drop and great control over the menu links themselves; you can add any existing page, a category of posts, a sub category of posts and external hyperlinks. WordPress 3.0 is shaping up to be a great release.
Start your website marketing efforts by laying good foundations – a properly ordered HTML structure should have the main content at the top of the web page, followed by your secondary content like your sidebars.
This will give greater emphasis to the information most relevant to the web page. Google knows that the content at the top of a web page is more likely to represent the page as a whole and its a good idea to make Googles life easier.
WordPress blog 2.9.2 is released, that was quick! “If you have untrusted users signed up on your blog and sensitive posts in the trash, you should upgrade, as usual you can visit the Tools->Upgrade menu to upgrade . Full details on the WordPress Blog.