James Bond – now that’s a guy with a great tailor. Unfortunately, we don’t all look as good in a tux as Britain’s number one secret agent. But in the same way Bond fits into his suit like bread in a toaster, web copy must be honed to fit the reader.
When it comes to good web copy there’s no simple mathematical equation to make your content a success. The process is admittedly subjective – what constitutes good web copy to one will read like a bag of wet sausages to another.
The only real dividing factor between The Good, The Bad, and The Copy, is how successful your content turns out to be in real terms i.e. does it sell your message and reach its intended target?
‘Writing for the Web’ is a guide for website owners, authors, and web designers on writing engaging SEO enhanced copy. My intention is to carve out a quintessential source of information pertaining specifically to online copy. The series is set to unfold over the coming months so sit back and enjoy a compelling tale of copywriting in a virtual age…
