Designbit Blog » Website Marketing Tip

Website Marketing Tip: Website Speed Affects Ranking

Anthony — Thu, 08 Jul 2010 13:34:53 +0000

Google has stated that website speed is one of many methods they use to judge a websites quality and that website speed affects your Google PR . You should optimize your web pages for speed as part of your website marketing plan. Optimized code; images and web hosting all help. Your website speed will directly affect your search engine placement.

Website Marketing Tip: Take Advantage of Existing Communities

Anthony — Wed, 09 Jun 2010 09:38:38 +0000

If Mohammad can’t go to the mountain, let the mountain come to Mohammad. If your audience is not coming to you, you should go to them. Visit the websites they are visiting, have a presence on the issues they care about and have a voice where they do. Your website marketing plan should include joining and being part of your prospect’s existing communities.

Marketing to Existing Communities

Facebook is the obvious place to start. Twitter next and then the rest of the social networks. After that, why not take a gander further afield? In the words of Shakin’ Stevens: “I am sure they’re will be many forums on your prospects sector, visit them and have a presence”.

Join the Conversation

If you have something to say and there’s already a blog, a news website or a Facebook group dedicated to that same topic, then its probably a good idea to join their existing conversation.

For example, why not publish a blog piece on Digg or Reddit. They already have all the readership and most of these services allow a link back to your own website too and remember, if your not into building fences, try building links.

Find the Glove that Fits

If your customer base is Start-up Businesses, go to a Start-up Business blog, forum or other channel. There you’ll find your exact audience already engaged in conversation. You can gain contacts and links back to your website, while increasing your blog’s readership and drumming up direct custom.

Website Marketing Tip: Semantic Web Page Layout

Anthony — Fri, 26 Feb 2010 10:57:20 +0000

Start your website marketing efforts by laying good foundations – a properly ordered HTML structure should have the main content at the top of the web page, followed by your secondary content like your sidebars.

This will give greater emphasis to the information most relevant to the web page. Google knows that the content at the top of a web page is more likely to represent the page as a whole and its a good idea to make Googles life easier.

Website Marketing Tip: Individual Web Page Optimization

Anthony — Sat, 16 Jan 2010 14:12:57 +0000

Websites are made of loads of single web pages, that’s how Google indexes your website, each individual page should have a topic and therefore each individual web page should have its own set of on-topic keywords and keyphrases. Cover one topic on one page and hyperlink to other pages when you wish to expand.

Website Marketing Tip: Keyphrases, Not Keywords

Anthony — Mon, 04 Jan 2010 09:24:17 +0000

A good website marketing strategy includes picking keywords, when doing so bear in mind that 80% of searches are key phrases of 3 words or more, aiming for a simple keyword for your interior design company like the keyword “design”, will probably not herald the best results and you will not achieve these high end keywords without a massive budget and timeline anyway. Stick to a keyphrase for example “modern interior design” with 3 words or more to achieve greater and realistic results.

Website Marketing Tip: Cheap Keyword Density Research

Anthony — Thu, 03 Dec 2009 10:33:37 +0000

If your client has little to no budget for website marketing don’t worry you can still undertake some keyword density research; Google your clients keywords, the first result from a competing company have probably spent lots of time and money to get that top result, view the page source and look at their keyword density in the leading paragraph, heading structure, meta tags, and the title tag, copy their techniques, maybe improve.

Website Marketing Tip: Blog

Anthony — Mon, 23 Nov 2009 12:13:43 +0000

Blog to build an audience, shout about your speciality, building trust with your readers, some of which become customers, others trusted contacts. You could help customers understand your sector. You’ll get Google love too as your talking about your sector and your blog posts will naturally contain your keywords.