Start your website marketing efforts by laying good foundations – a properly ordered HTML structure should have the main content at the top of the web page, followed by your secondary content like your sidebars.
This will give greater emphasis to the information most relevant to the web page. Google knows that the content at the top of a web page is more likely to represent the page as a whole and its a good idea to make Googles life easier.
Websites are made of loads of single web pages, that’s how Google indexes your website, each individual page should have a topic and therefore each individual web page should have its own set of on-topic keywords and keyphrases. Cover one topic on one page and hyperlink to other pages when you wish to expand.
A good website marketing strategy includes picking keywords, when doing so bear in mind that 80% of searches are key phrases of 3 words or more, aiming for a simple keyword for your interior design company like the keyword “design”, will probably not herald the best results and you will not achieve these high end
If your client has little to no budget for website marketing don’t worry you can still undertake some keyword density research; Google your clients keywords, the first result from a competing company have probably spent lots of time and money to get that top result,
Blog to build an audience, shout about your speciality, building trust with your readers, some of which become customers, others trusted contacts. You could help customers understand your sector. You’ll get Google love too as your talking about your sector and your blog posts will naturally contain your keywords.
