March 10, 2014 in Web Design News, Web Marketing

UK Post Code Schema Markup

Schema was set up to provide a collection of Schema’s (standardised HTML tags) to be adopted by search engines, including Google and Bing, in an effort to help search engines results grab and display important data. Here’s the Schema (Mark-up) for a UK post code:


<div itemscope itemtype="http://schema.org/PostalAddress">
<span itemprop="name">Differentgood</span>
<span itemprop="streetAddress">E Factor Enterprise Village</span>
<span itemprop="streetAddress">Prince Albert Gardens</span>
<span itemprop="addressLocality">Grimsby</span>
<span itemprop="addressRegion">Lincolnshire</span>
<span itemprop="postalCode">DN31 3AG</span>
<span itemprop="addressCountry">United Kingdom</span>
</div>
<a href="https://goo.gl/maps/RFIjR" title="show Differentgood on map">(show on map)</a>

Output:

Differentgood
E Factor Enterprise Village
Prince Albert Gardens
Grimsby
Lincolnshire
DN31 3AG
United Kingdom

(show on map)


January 15, 2013 in Web Designer Tips, Web Marketing

Web Designer Tip: Google Maps Gets Sales

A quick way of getting ahead of other local web designers in the Search Engine Results Pages is to add your company to Google Maps. When someone undertakes a search that contains a geographic keyword, for instance “Web Designer Lincolnshire” – A mini Google Map will appear on the first page of Google with all the service providers pin pointed.

It’s a quick and cost effective way of getting a top placement for your keywords; Google Maps get’s you sales.

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hopskotch-numbers-conversion-marketing

October 6, 2012 in Web Marketing

Conversion Marketing Introduction

A Conversion is when you turn a visitor into a customer. Simple ha. So if you have 100 visitors and you turn 1 of those visitors into a customer, you have made a conversion, well done you.

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Website Business Model: Pay With A Tweet

Do you want to hear something interesting? Of course you do. Pay with a Tweet is a fascinating website business model which utilizes micro blogging platform Twitter to spread the word and create buzz about your product.

The idea is that you create a product that Twitter-savvy users would buy. Don’t charge for the product in the traditional sense with dollars, euro, or sterling. Rather, you allow Twitter fans to purchase the product for the price of a Tweet – it’s just that simple. Fascinating, right?

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