This design critique takes a look at Mail Chimps new re-designed website, that cheeky chimp is loved by all and the new design has widely been accepted as a triumph. I want to peel the skin back and take a closer look at four reasons why:
This weeks design critique focuses on chrishoy.com, a website for our most successful olympian. This web design is interesting, it’s a responsive web design with a few tricks up its lycra sleeves; It looks like a Flash based website, and, it’s mobile view takes an interesting stance on navigation.
This weeks design critique focuses on gov.uk, a mammoth website put in place to replace a whole host of government departments and agencies including Business Link and Directgov.
This design critique features the Forty Seven Media website.
The style is colourful, fresh and bright, a creative voice with a dash of rock attitude. Their use of texture gives the design a sense of depth and warmth, and their colour palette has a antiquity that they have some how married to retro. A carefully planned mish-mash of styles, that balances style with a focus on the content.
The bold homepage features a large photo of the founders John & Nate, a very personal and warm greeting; with their touch of rock n roll geek culture; this will divide opinion and sift out clients that share their cultural message. You know what your getting your self into working with these guys!
My favourite part of Forty Seven Media design is their main call to action, a retro shield that boldly states “DONT HIRE US” , “find out why”. Get the viewers attention with an unexpected revers proposition statement. It’s clever, and I bet it works.
This web design critique focuses on one of the web design industries leading publications, the infamous Alistapart. Their new responsive design is a pleasure to use regardless of device. The overall design is a clean and highly usable one column layout with easy reading large text.
Theres no traditional top main navigation on the homepage as such; but rather the content hierarchy navigates the user; with the homepage featuring the two most recent posts; exactly what 99% of their users want upon arrival. A secondary navigation in the footer holds what we’d consider main navigation.
The branding has had mixed reactions from the web community but I love the simplicity of the branding and I think the emphasis on type from such a large web design player is a beacon of direction as to where the web is heading, after all web pages are 99% text. Bold and brave ALA, I love it.
Type is mostly Georgia Pro, with bold headings set in ITC Franklin, again the Georgia choice had mixed reactions from the community, but I feel it works great in context with the bold headings.
The text and large illustrations (retina ready) allow the user to consume the content with ease. I think ALA have gone with the times and even showcased the web at it’s most accessible and naked best; an art directed text document.
This web design critique focuses on Content Strategy agency Brain Traffic, and their new responsive web design. The design is clean and highly usable, the layout is simple with a well ordered content hierachy. Theres no traditional navigation as such; rather, the content itself leans towards a more linear scrolling approach, getting the user straight into the content.