July 12, 2010 in Copywriting For The Web, Misc

Copywriting for the Web: Firing Bullet Points at Web Copy

planeFrank grips the controls of his light aircraft and plots a course through a canyon of clouds. Free of the fluffy divide a sudden flood of sunlight washes over the plane’s metallic body.

“This is the life”, mutters Frank as he takes view of the green fields below.

With that, both engines start to chug. Read More


June 20, 2010 in Copywriting For The Web, Misc

Copywriting for the web: How to Write Winning Web Copy Headlines

headline2It takes a lot to tick me off nowadays. I guess I’ve mellowed with age. There was a time when the slightest thing would push me over the edge. People who chop the crust off their sandwiches, boy bands, mountain climbers and frosted windows – the most inane things ruffled my feathers. Some might say red was my favourite colour. Read More


June 12, 2010 in Copywriting For The Web, Misc

Copywriting for the Web: Writer’s Block, Breaking Down the Wall

Some biscuits are made for dunking, some are made for sinking. This revelation hit me harder than a runaway train about five minutes ago when half a rich-tea became shipwrecked in my cup of coffee.

Air sea rescue mounted a desperate operation in the form of a spoon but the sodden remains of said biscuit are yet to be found. Read More


May 11, 2010 in Copywriting For The Web, Misc

Copwriting for the Web: Structuring Web Copy

copywriting1Act 1: The Beginning

Good web copy is all about flow. Once you’ve finished your final draft, sit back and read it aloud. Does it roll off the tongue? Did you hit any verbal roadblocks?

Here’s one thing that is all but guaranteed: if you, the copywriter, stutter along the way, your reader will encounter the same problem. Read More


March 13, 2010 in Copywriting For The Web, Misc

Copywriting for the Web: Proof of the Pudding

copywriter-puddingYou’ve spent hours, days, perhaps even weeks slaving over a project. At long last your content is locked down. You breathe a sigh of relief as peace and harmony descend upon your person.

Could this be the happiest day of your life?

Read More


February 11, 2010 in Copywriting For The Web, Misc

Copywriting for the web: Tailor Your Tone

0072James Bond – now that’s a guy with a great tailor. Unfortunately, we don’t all look as good in a tux as Britain’s number one secret agent. But in the same way Bond fits into his suit like bread in a toaster, web copy must be honed to fit the reader.

Read More