Freelance designers often know HTML / CSS inside out, along with graphical editing, so it makes sense to monetize that skill set as much as possible. You can add another string to your bow by offering a email marketing service, there’s some differences
A client hiring a freelance designer wants to see your work, check your prices, then access your personality and ask “can I work with him?”. Personality is a selling point that you should express, not the collecting magazines under your bed part, but the nice; funny, polite and interesting parts.
Freelancers often have many projects running at once and you must keep track of current client communications; sales prospects and current project tasks. An electronic project management system like Basecamp will manage your project tasks, milestones, contacts, and manage project correspondence.
When working freelance you inevitably have to sell your services, it’s hard to portray what you do and how it can help the prospective client, sometimes it’s good to sell your process, Your not selling a website; your selling the process of creating a website. Explain your design process emphasizing quality assurances.
Working freelance often means you work on a great number of design projects per year, undertaking all or just a part of the work. Take advantage of past clients and ask them directly if they can refer anybody for you, I find a phone call is most effective but a quick email stating your looking for new clients works too.