It’s all very well advising clients to parachute a blog page into their website – and advise I do. But when it comes to the of process writing, many people are left scratching their heads.
And it’s understandable. Read More
It’s simple really: if a monkey needs a banana then a business needs a blog. Blogging isn’t the future, it’s the now.
Long gone are the days of introverted teenagers tapping out their every thought into the box of lights in front of them. Man evolved, the world evolved, now blogging has evolved. Read More
Frank grips the controls of his light aircraft and plots a course through a canyon of clouds. Free of the fluffy divide a sudden flood of sunlight washes over the plane’s metallic body.
“This is the life”, mutters Frank as he takes view of the green fields below.
With that, both engines start to chug. Read More
It takes a lot to tick me off nowadays. I guess I’ve mellowed with age. There was a time when the slightest thing would push me over the edge. People who chop the crust off their sandwiches, boy bands, mountain climbers and frosted windows – the most inane things ruffled my feathers. Some might say red was my favourite colour. Read More
Some biscuits are made for dunking, some are made for sinking. This revelation hit me harder than a runaway train about five minutes ago when half a rich-tea became shipwrecked in my cup of coffee.
Air sea rescue mounted a desperate operation in the form of a spoon but the sodden remains of said biscuit are yet to be found. Read More
Act 1: The Beginning
Good web copy is all about flow. Once you’ve finished your final draft, sit back and read it aloud. Does it roll off the tongue? Did you hit any verbal roadblocks?
Here’s one thing that is all but guaranteed: if you, the copywriter, stutter along the way, your reader will encounter the same problem.
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You’ve spent hours, days, perhaps even weeks slaving over a project. At long last your content is locked down. You breathe a sigh of relief as peace and harmony descend upon your person.
Could this be the happiest day of your life?
James Bond – now that’s a guy with a great tailor. Unfortunately, we don’t all look as good in a tux as Britain’s number one secret agent. But in the same way Bond fits into his suit like bread in a toaster, web copy must be honed to fit the reader.
When it comes to good web copy there’s no simple mathematical equation to make your content a success. The process is admittedly subjective – what constitutes good web copy to one will read like a bag of wet sausages to another.
The only real dividing factor between The Good, The Bad, and The Copy, is how successful your content turns out to be in real terms i.e. does it sell your message and reach its intended target?
‘Writing for the Web’ is a guide for website owners, authors, and web designers on writing engaging SEO enhanced copy. My intention is to carve out a quintessential source of information pertaining specifically to online copy. The series is set to unfold over the coming months so sit back and enjoy a compelling tale of copywriting in a virtual age…