And it’s understandable. Read More
Long gone are the days of introverted teenagers tapping out their every thought into the box of lights in front of them. Man evolved, the world evolved, now blogging has evolved. Read More
“This is the life”, mutters Frank as he takes view of the green fields below.
With that, both engines start to chug. Read More
It takes a lot to tick me off nowadays. I guess I’ve mellowed with age. There was a time when the slightest thing would push me over the edge. People who chop the crust off their sandwiches, boy bands, mountain climbers and frosted windows – the most inane things ruffled my feathers. Some might say red was my favourite colour. Read More
Air sea rescue mounted a desperate operation in the form of a spoon but the sodden remains of said biscuit are yet to be found. Read More
Act 1: The Beginning
Good web copy is all about flow. Once you’ve finished your final draft, sit back and read it aloud. Does it roll off the tongue? Did you hit any verbal roadblocks?
Here’s one thing that is all but guaranteed: if you, the copywriter, stutter along the way, your reader will encounter the same problem. Read More