June 9, 2015 in Misc

How companies attract customers to their website using aesthetics

Choosing to set up a website should be the first step towards creating a strong web presence that is invaluable to any company operating within the 21st Century global business market. It is the perfect way to branch out to billions of people worldwide who have access to the internet, but as they join a plethora of commercial and e-commerce business rivals in having their own website, there is vast competition for market supremacy and consumer interest. It is therefore imperative for companies to ensure every aspect of their website is not of the highest quality and resembles their professionalism, but also make its aesthetic detail stand out in order to make a long-lasting impression with prospective customers who view the site. There are a number of ways in which a company, whether they choose to design their website themselves or hire the services of specialist providers, can make their site visually appealing and have the impact required to meet projected sales targets.

Visual aspects

Any commercial website must have the ability to not only stand out from the crowd, but also have the visual impact to make a positive impression and make prospective consumers choose their company over market rivals. This is made possible through the choice of colours, graphics and other visual details that bring a website to life; finding a balance between the visually attractive and the professional is the key to creating a dynamic appearance that is instantly eye-catching and appealing to everyone who accesses the site. Online casinos are a fine example of websites in which every intricate detail plays a part in creating perfect visuals that recapture the feeling and ambience of playing in a land-based casino. SpinPalace.com is a prime example of a website that provides the visual impact that you would expect from an online gaming site through sleek, professional design and smooth animation throughout all their games to ensure their users receive the best service possible.



A website does not necessarily have to be complex in order to make an impression and be successful, but the layout plays an important role in the aesthetical detail that flows throughout each page. Companies have the freedom to alter the page layout wherever they see fit to ensure every detail, whether it is text, graphics or the company logo, looks presentable on screen and are easy for the reader to understand and gain an understanding of what the company offer. The structure of each page influences its aesthetic qualities, as the placement of text and graphic-based content must compliment each other and remain simplistic, yet powerful in its appearance to attract prospective consumers into establishing brand loyalty.



Page navigation may not play an influential role in the visual aspects of a company’s website, but providing a site that is easy to use and access information on is imperative to the overall success a company enjoys through their online presence. The ease at which users can navigate their way around a website is one of the biggest selling points of any commercial site; those who make their site too complex and difficult to use can instantly lose the interest of prospective consumers who expect to find what they need within a few clicks with minimal fuss or effort. The unwritten rule of web design should always be remembered when creating and maintaining a company’s website, with the three-click-rule a basis for how users should be able to access information and find the products or services they want without becoming frustrated and taking their business elsewhere. It is an invaluable trick that every company should consider, particularly in the modern day business market when so many industry competitors are turning to the online market to increase their conversion rates and sales profits.


About Paul

Paul has been in the tech industry longer than he'd like to recall, he's recently taken this vast experience and turned his hand to web design. Paul helps keep you abreast of web design news. Contact Paul