Why Apps Make More Sense Than Web Pages
Within the technology industries smartphones are the new sliced bread. Whilst up until the introduction of the first smartphones, one would only be able to use computers and the internet if they were in front of their own PC, laptop or workstation. Today though, the endlessly enormous and ever-growing digital world is constantly available, all thanks to a 0.7mm thick, 4 inch device that dwells in the majority of people’s pockets.
The strange things about the introduction of smartphones however, is that the web pages, programs and services accessed via them have remained remarkably the same. Whilst some companies have made the leap to smartphone applications, many remain strident in their continued support of in-browser websites. This is a problem that needs addressing, however, if not for web users, then for internet-utilising businesses themselves.
Why? Well firstly, apps are far more efficient in terms of processing information. Through a browser, the information accessed must pass through multiple channels and through various coding architectures to get to you, the reader. Compare this to an application, where everything is contained within a neat, accessible package that only has to answer to your phone, not the browser. This way of doing things allows you to fit a lot more data into a package that’s just as fast-running. With gaming apps such as Coral, for instance, you can peruse and play a massive variety of titles instantly, and when you click on the game you want to play, it’ll load far, far faster than if it were running in-browser. Compare this to a browser, where everything must be loaded on the fly; icons, text, graphics and all.
After waiting for an eternity, if you end up loading an in-browser page on your mobile even then all will probably not be well, especially regarding appearances and layout. Web pages you visit might be optimised for mobile, but if they’re not the scaling of the page will be all off, leading you to scroll, zoom and tap yourself into an early headache. Applications are optimised and slick, meaning no annoyances.
Finally, having a dedicated app means that business owners can benefit from other avenues of access. When users are perusing app stores, searching for the content they want, the business’ application will show up in the results, often resulting in a new customer. If you did the opposite, how is a person to find your product aside from directly searching for it. Smartphone users are heavily geared towards using in-phone services, and that means app stores are constantly being used and browsed upon.
In today’s smartphone-enabled work, applications matter. Don’t succumb to the banality of browsers – get app-aware!