November 16, 2014 in WordPress Designer News

WordPress Designer News – Rules Your Should Stick To When Designing Responsive Websites


Predictions say that by the end of 2014, around 1.75 billion people around the globe will use smartphones on a regular basis.

This means that those of you who are among the first to adapt to this rapidly growing market will reap the benefits.

This means that your business should be easily accessible on any given device, so your website design has to adapt not only for the desktop user, but also the smartphone user.


Below is a collection of some simple rules that will help you in your quest to ensure that your website is optimised for the mobile user.

Know Who Your Target Audience Is?

target-audienceOne of the best tools available to a designer online is that you can use analytics to track data and use it to make systematic improvements to all parts of your business.

When you start designing for the mobile user, you should never be satisfied with creating a one size fits all solution, this does not go down well at all.

Analyse your data and figure out what types of devices are most commonly used by your audience and then base your design solution on what you have learnt – you could be surprised with the fact that a large percentage of them do not actually use Android or Apple devices.

When you have gained the information you need, you can build your website in the way that will be most convenient to your largest audience, although, you should still make sure that your website is accessible from any other device.

Content

Because mobile websites will rarely have the same functionality as the full blown website, web designers should make it a key priority to figure out what your visitors are mainly looking for when visiting your website; then make it easily accessible.

Normally, the mobile visitor is looking for your contact information, like the phone number and email address, meaning that you should always place them so that they are easy to tap with a finger on a touch screen.

Sometimes the user may be looking for specific information, maybe booking / ordering options — If you can make these easy to find and navigate, then you are well on your way to creating the experience mobile users enjoy.

What About Tablet / Touchscreen Users?

touch-screenIt is important to make everything easy to tap with a finger when visiting your website on a mobile device — Meaning that for users to have an great browsing experience, you should incorporate larger buttons and links that can be eesily tapped with a finger.

Do not forget to leave a sensible amount of space around your links and buttons, giving them room so they do not get pressed by accident when the user is trying to tap a different one.

Keep It Simple

Remember, when you are designing a mobile website, your should not aim for the ‘Wow’ factor, your aim should be to help them navigate easily, without having to worry about bandwidth or massive load times.

This is why you should always plan your design to only include what is important, and keep the design clean and minimal, you should be looking for simplicity instead of a snazzy look.

You do not want to go over the top either — it is important that your website, should remain elegant and simple, yet still maintains that certain distinction.

Use Single Columns Where You Can

Although you have many layout options when designing your website for the desktop user, with mobile you really have one option, that is, if you want the design to remain easy to navigate.

Most modern smartphones have relatively big screens these days, but it is still really annoying when you have to scroll through numerous columns to find what you were looking for in the first place, stick to single column layouts for the best results.

Don’t Forget Social Media

social-mediaOne of the best things about the mobile user is that they are usually open to the idea of sharing everything on their social media channels.

So, this is great news for you, if you create your design in a way that lets mobile visitors easily share anything they find of interest on social media, you could benefit from massive exposure.

It is advisable to have links to your social media channels.

You should set up Facebook, Google+, LinkedIn, Twitter and other social media buttons on all the pages on your website.

Sources:

  • Google
  • Google+
  • Google Analytics
  • Android
  • Apple
  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest

About Anthony

Anthony Brewitt is Design Bit, has been for years - he's an experienced WordPress Designer, and Muggle-born Marketing Philosopher. Let’s talk about your website; your marketing, blog design, and that cool new mobile web thingy. Contact Anthony

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