Design Bit blog by Anthony Brewitt - a web designer, blog designer, Wordpress designer and marketing philosopher. Designbit showcases Anthony’s talents and shares his web design know-how.

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Website Business Model: Pay With A Tweet

February 15th, 2011, Category: Website Business Model / Strategies

tweet business website twitterDo you want to hear something interesting? Of course you do. Pay with a Tweet is a fascinating website business model which utilizes micro blogging platform Twitter to spread the word and create buzz about your product.

The idea is that you create a product that Twitter-savvy users would buy. Don’t charge for the product in the traditional sense with dollars, euro, or sterling. Rather, you allow Twitter fans to purchase the product for the price of a Tweet – it’s just that simple. Fascinating, right?

Twits Love Talk & Freebies

Let’s face it, getting people to talk about your product is invaluable in the era of social media. After all, having a method that gets the customer something for FREE whilst spreading the word through the Twitter-verse is a win-win situation – the Twit gets something for free and your product gets spread around like Mad Cow Disease.

Viral Effect

The Twit#1  will be spreading the word and creating buzz around your product and informing his tribe of Twitter fans as to your offer.  I would imagine some of  Twit#1′s fans would also want the freebie and so his Twit#2 will Tweet To Buy too, then Twit#3,  Twit#4 etc  -  creating a domino effect and mass viral marketing could ensue. Wow, that was a mouthful.

Type of Products

The pay with Tweet model is particularly good for high-value-low-cost products such as eBooks, White Papers, Buying Guides, mp3s – basically, it’s a best friend to  downloadable goods.

I can also see the model being used as a great viral marketing method for a service provider too. Maybe you could, for instance, offer a free service to Pay With Tweet customers, then sell the benefits of a premium version (freemium) once the prospect is on your company website.

Twitter & Facebook

Your users can decide if they want to pay with a tweet on Twitter to their fans or with a post on their Facebook wall to tell all their friends.

Pay with a Tweet

There’s a dedicated Pay With A Tweet website where you can learn more and even set up a Pay With A Tweet button. Theyve also released a video to explain their service:

  • http://creativepen.co.uk Matt

    Great post – love reading and learning about these niche / new ideas to me. many thanks

  • http://designbit.co.uk Anthony

    I think the Pay With Tweet model would suit product releases – allowing minimal set up and maximium Twitsposure.

  • http://www.istartus.com annmark

    WOW!

    Interesting and really fascinating.I think its a good idea.I’ll try.

    http://www.istartus.com

  • http://pixeno.com Pixeno Web Host

    Might have to give this a try!

  • http://www.razorpixels.co.uk Surrey Website Design

    This is actually a great idea! Will look into implementing this and seeing how sales improve – or how much traffic increases.

  • http://www.urbanmedia.co.uk Hannah

    That’s an interesting concept, I haven’t really looked into it before but it’s certainly something worth considering in future.

  • http://www.zestcaterers.com Catering London

    Another great posts – thanks for sharing :) It’s good to see all these ideas.

  • http://www.sure-impact.com Website Design Bradford

    Wow… great revolution.definately exciting.

  • http://www.freshegg.com/ Katherine

    This is an absolutely brilliant idea! Everyone wants soothing for free so paying with a tweet is perfect :)

  • http://www.freshegg.com/ Katherine

    something*

  • http://www.ruhin.co.uk/ Web Designer Milton Keynes

    Great Post – Similar stuff is done on YouTube but defiantly worth giving it a try, specially if it gets your products noticed.

  • http://estago.com pay with a tweet

    Very helpful post man, thanks for the info.

  • Anonymous

    I think that Everything has been described in systematic manner so that reader could get maximum information and learn many things.

    I found this site interesting too : http://www.lytrondesign.com/

  • http://www.methodandclass.com/ web design milton keynes

    Yeah, this is the new viral effect website business model.

  • http://www.zolute.com Web Hosting Services

    A nice article with a great stuff of information, I really like that. This is really interesting site that gives huge of information to all readers thanks a lot.

  • http://www.curomarketing.com Website Design Darlington

    Cool article. Love this.

  • http://web-design-sussex-seo.co.uk Steve (Sussex SEO)

    What a great Idea for my next project. I’m just designing a website for a local Hip Hop band and this may well be just what we are looking for to give them a big push kick start. Really glad I came accross this post!

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    Nice post! Considerably, the article is actually the freshest on this notable topic. I agree with your conclusions and will thirstily look forward to your next updates.I will immediately grab your rss feed to stay abreast of any updates.