Website Business Model: Pay With A Tweet
Do you want to hear something interesting? Of course you do. Pay with a Tweet is a fascinating website business model which utilizes micro blogging platform Twitter to spread the word and create buzz about your product.
The idea is that you create a product that Twitter-savvy users would buy. Don’t charge for the product in the traditional sense with dollars, euro, or sterling. Rather, you allow Twitter fans to purchase the product for the price of a Tweet – it’s just that simple. Fascinating, right?
Twits Love Talk & Freebies
Let’s face it, getting people to talk about your product is invaluable in the era of social media. After all, having a method that gets the customer something for
FREE whilst spreading the word through the Twitter-verse is a win-win situation – the Twit gets something for free and your product gets spread around like Mad Cow Disease.
The Twit#1 will be spreading the word and creating buzz around your product and informing his tribe of Twitter fans as to your offer. I would imagine some of Twit#1’s fans would also want the freebie and so his Twit#2 will Tweet To Buy too, then Twit#3, Twit#4 etc – creating a domino effect and mass viral marketing could ensue. Wow, that was a mouthful.
Type of Products
The pay with Tweet model is particularly good for high-value-low-cost products such as eBooks, White Papers, Buying Guides, mp3s – basically, it’s a best friend to downloadable goods.
I can also see the model being used as a great viral marketing method for a service provider too. Maybe you could, for instance, offer a free service to Pay With Tweet customers, then sell the benefits of a premium version (freemium) once the prospect is on your company website.
Twitter & Facebook
Your users can decide if they want to pay with a tweet on Twitter to their fans or with a post on their Facebook wall to tell all their friends.
Pay with a Tweet
There’s a dedicated Pay With A Tweet website where you can learn more and even set up a Pay With A Tweet button. Theyve also released a video to explain their service: