Web Designer Tip: Business Cards
When it comes to business cards, don’t be shy. Go all John Rambo and fire them off at as many people as possible. Business cards are, of course, a great way of summing up your company, what it stands for and how it helps customers. Sit back and entertain a few tips as to how web designers can make the most of their business cards.
Business Cards For Business
I know a friend who hands business cards to girls, a colleague who proudly collects business cards in a purpose made wallet and a hired gun who leaves cards tucked in his victims’ garment along with a red rose and a silk handkerchief. But I find the best use of business cards is handing them out to prospect customers, planting a seed for further communication.
Business Cards Leave An Impression
You only get one chance to make a first impression. This is particularly the case when it comes to handing business cards to prospect customers.
If you can wedge your card into their pocket there’s a greater chance of being recalled at a later date . Theres a high probability that the prospect customer will also check out your website.
So pull out all the stops to ensure consistency across your branding (card and web) and that you have a clear method for the prospect to take it to the next level and contact you. It wouldnt hurt if your website looked awesome too.
Business Card Journey
Envisage the journey the user may take with your business card:
- Card to website
- Card to phone call
- Card to email software
- Card to Tescos, then into the bin
Design the business card for the user’s journey and make sure you have the contact details for each journey.
Card To Website Journey
You could create a clear call to action on your website just for business card viewers, or better still, point them to a specific domain: www.mydomain.com/bizcardoffers
Free Love To Prospects
Hand out business cards to prospects like a hippie at a love fest – give each prospect a handful. If possible asking “if they know any contacts as ‘clued in’ as they are about your services”.
You’ll find my business cards in most areas of local commerce and business – if there’s an empty desk, stack of cards on a reception, or an empty bulletin board, I leave my mark.
Non Business Premises
Your local sandwich shop, hairdresser, local supermarket, local leisure center, Tescos and Morrisons – all the places you frequent should be adorned with your mark. People leave the office – but they don’t leave their jobs at home.
Attach To Letters
I tend to not bother with printed letter heads with my logo, branding etc upon them, mainly due to lack of demand in my daily work routine but also becuause of the environmental aspect.
When I do send a printed letter I attach my business card with a paperclip to a bog standard recycled A4 printed Paper, leaving the business card to do the branding and call to action.
Having a business card attached to the letter also allows the client to pass it onto other contacts.
Family and Friends
Another great place to store your business cards is in the hands of the people who sing your highest praises. I’ve gained four clients so far this year from my truck driver dad, two from a good friend and my Grandma, well, she thinks I design Spider Kites.
I return the favour by having my colleagues’ business cards upon my person too – they leave a mark for me… I leave a mark for them!
Handing Out Business Cards
At first, it can feel awkward handing out business cards – but believe me, you get used to it. Get into character (Not 007) and practise on your better half or significant other.
I tend to say: “here’s my card in case you want to find out more, my website has more info about that, let’s have chat sometime soon”, “do you have a card?”. I don’t like stiff sounding elavator pitches and I don’t have a script.
Notice within my elavator pitch I asked the question “do you have a card?” – this way you get an insight into their company and more importantly their contact details.
So go forth, be bold and leave your mark on your prospective client. He’ll love it!