Web Marketing Tip: Take Advantage of Existing Communities
If Mohammad can’t go to the mountain, let the mountain come to Mohammad. If your audience is not coming to you, you should go to them. Visit the websites they are visiting, have a presence on the issues they care about and have a voice where they do. Your website marketing plan should include joining and being part of your prospect’s existing communities.
Marketing to Existing Communities
Facebook is the obvious place to start. Twitter next and then the rest of the social networks. After that, why not take a gander further afield?
Join the Conversation
If you have something to say and there’s already a blog, a news website or a Facebook group dedicated to that same topic, then it’s probably a good idea to join their existing conversation.
Why not publish a blog piece on Digg or Reddit, for instance. Like some greedy kid in a sweet shop, they already have all the readership. On top of that, most of these services allow a link back to your own website too and remember, if you’re not into building fences, try building links.
Find the Glove that Fits
If your customer base is Start-up Businesses, go to a Start-up Business blog, forum or other channel. There you’ll find your exact audience already engaged in conversation. You can gain contacts and links back to your website, while increasing your blog’s readership and drumming up direct custom.