May 11, 2010 in Copywriting For The Web, Misc

Copwriting for the Web: Structuring Web Copy

copywriting1Act 1: The Beginning

Good web copy is all about flow. Once you’ve finished your final draft, sit back and read it aloud. Does it roll off the tongue? Did you hit any verbal roadblocks?

Here’s one thing that is all but guaranteed: if you, the copywriter, stutter along the way, your reader will encounter the same problem. Read More