Matthew Pattinson is a guest author whom creates written content in the fields of web and print media. Copywriting for the web promotes people, businesses, opinions and ideas.

Visit Matts Homepage
latest blog entries

Copwriting for the Web: Structuring Web Copy

4

copywriting1Act 1: The Beginning

Good web copy is all about flow. Once you’ve finished your final draft, sit back and read it aloud. Does it roll off the tongue? Did you hit any verbal roadblocks?

Here’s one thing that is all but guaranteed: if you, the copywriter, stutter along the way, your reader will encounter the same problem. Read More