Design Bit blog by Anthony Brewitt - a web designer, blog designer, Wordpress designer and marketing philosopher. Designbit showcases Anthony’s talents and shares his web design know-how.

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Web Marketing Tip: Individual Web Page Optimization

January 16th, 2010, Category: Web Marketing Tip

keywords

This web marketing tip comes hot on the heels of an insightful chat with a taxi driver earlier in the day. Hailing down the cab with a ferocious whistle, I took residence on the backseat. “Where to”, Mr Taxi Driver asked. “To the pet shop on Main Street”, I replied.

Optimizing Indivual Web Pages

Turning the key, the car jumped to life. “So”, quizzed Mr Taxi Driver, “got any good website marketing tips?”

“As it happens”, I retorted, “I do.”

“Think of a website as a loaf of bread. Websites are made of many single web pages – slices of bread if you like.

“That”, I explained, “is how Google indexes your website. Each individual page should have a topic and, therefore, each individual web page should have its own set of on-topic keywords and keyphrases.

“Cover one topic on one page and hyperlink to other pages when you wish to expand – that’s a web marketing tip for you”, I proclaimed.

Squealing to a halt, Mr Tax Driver peered over his left shoulder and shot a vacant glower in my direction. “That’ll be 15.60 mate”, he said.

  • http://www.crearecommunications.co.uk Mike

    There’s a lot you can do to optimise a single page. One of the things to do is to check that the page is W3C compliant.

  • http://euwebdesigns.co.uk euweb

    Yes the design is the easy part the hard part is keywording and content relevancy. This is the key to success.

  • http://www.design-intellect.co.uk Matt (Graphic Designer)

    I usually sort the key phrase for a page with a strong theme, the generic pages I optimise for different locations upon the theme of the main site.

  • http://www.zermic.com/ Zermic the Frog

    Optimizing a web site for search engines actually involves concentrating on a number of unique ingredients of search engine optimization which can earn a certain website thousands of visitors and catch their attention as well. The secret here is to search keywords or key phrases that have a high search volume on Google, which simply means that if thousands of people are seeking for particular words, then you as a firm would want your website to appear in Google, and as high up the rankings as possible.

  • http://euwebdesigns.co.uk Eu Web Design

    I think off page optimization is just as important as on page. I also find it harder to get google backlinks than yahoo backlinks , my websites rank very high in yahoo for very competitive keywords but google is alot harder, sometimes a page difference