Web Marketing Tip: Individual Web Page Optimization
This web marketing tip comes hot on the heels of an insightful chat with a taxi driver earlier in the day. Hailing down the cab with a ferocious whistle, I took residence on the backseat. “Where to”, Mr Taxi Driver asked. “To the pet shop on Main Street”, I replied.
Optimizing Indivual Web Pages
Turning the key, the car jumped to life. “So”, quizzed Mr Taxi Driver, “got any good website marketing tips?”
“As it happens”, I retorted, “I do.”
“Think of a website as a loaf of bread. Websites are made of many single web pages – slices of bread if you like.
“That”, I explained, “is how Google indexes your website. Each individual page should have a topic and, therefore, each individual web page should have its own set of on-topic keywords and keyphrases.
“Cover one topic on one page and hyperlink to other pages when you wish to expand – that’s a web marketing tip for you”, I proclaimed.
Squealing to a halt, Mr Tax Driver peered over his left shoulder and shot a vacant glower in my direction. “That’ll be 15.60 mate”, he said.