Web Marketing Tip: Keyphrases, Not Keywords
A good web marketing strategy demands just that – a good web marketing strategy. So when it comes to fishing for keywords, cast a wide net in the keyword ocean.
Keyphrases Not Keywords Silly
When undertaking keyword research, keep in mind that 80% of searches are key phrases of three or more words.
When we do the math, it becomes clearer than a glass dog that aiming for a simple keyword might not be the best web marketing strategy. Go with me here: you are a world-renowned clown by the name of Bongo. Children travel for miles to bear witness to your knife juggling abilities.
Don’t be a sad clown by simply going for the keyword ‘juggler’ – this is unlikely to herald the best results and you won’t achieve high-end keywords without a massive budget and timeline.
Stick to a keyphrase and stretch things out. Bongo, for example, might benefit from the keyphrase ‘best knife juggler’.
So when it comes to web marketing, here’s a tip: build triumphant keyphrases of three or more words to achieve greater and realistic results.
Who’s a happy clown? You’re a happy clown.