Anthony Brewitt excels in helping companies get the most out of the web. Website Marketing drives users to your website utilizing keyword research; SEO, linkbuilding, and Usability.

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Website Marketing Tip: Keyphrases, Not Keywords

January 4th, 2010, Category: Website Marketing Tip

website-marketing-keywords-keyphrasesA good website marketing strategy includes picking keywords, when doing so bear in mind that 80% of searches are key phrases of 3 words or more, aiming for a simple keyword for your interior design company like the keyword  “design”, will probably not herald the best results and you will not achieve these high end keywords without a massive budget and timeline anyway.  Stick to a keyphrase for example “modern  interior design” with 3 words or more to achieve greater and realistic results.

7 comments

  1. Ben

    Thank you for this informative post I have been trying to get more traffic to my blog using simple keywords such as “design”, “product design” and “industrial design” how ever I have found that the majority of search engine visits are from as you say more then three word searches, with the occasional visits from my targeted keyword.

  2. Anthony

    An extra little tip, ensure your keyphrases contain your keywords I have evidence to suggest you’ll be building your both up when concentrating on key phrases.

  3. Eric Di Bari

    SEO has been one of the most difficult things I’ve had to deal with concerning my website. It seems that using three words will get hits from only specific searches, rather than general ones. I guess it’s a good place to start though. Informative.

  4. Chris Web

    I would definitly agree with these remarks, and perhaps suggest that clients try and get these keywors into their domains as this really helps for SEO.

  5. Anthony

    Good tip thanks Chris, It does seem to help with your websites relevance.

  6. Ross

    This is spot on. I almost always use keyphrases when doing SEO.

  7. Luke Fowell

    This is a good tip, I also recommend if it applies to try and localise your search terms to an area, even if its the whole of the UK.

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