latest blog entries

wordpress_logoI wanted to clear up the difference between categories and tags in Wordpress, something I find myself explaining very often to clients new to the Wordpress publshing platform. Wordpress Categories are your table of contents. Wordpress Tags are your index words, think of a book metaphor;

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email-marketing-campaignFreelance designers often know HTML / CSS inside out, along with graphical editing, so it makes sense to monetize that skill set as much as possible. You can add another string to your bow by offering a email marketing service, there’s some differences

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manchester-city-football-clubThis weeks design critique is the new blue Manchester City Football Club website, design by Poke London whom have set the standard for the rest of the premier league clubs. A classy minimal feel with sharp square edges in this context representing solidity and boldness.

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sistine-chapel2The Sistine Chapel ceiling in Vatican City is Michelangelo’s most renowned Renaissance art piece, I was lucky enough to honeymoon in Rome and see this piece up close, truly inspiring design on a colossal scale the whole chapel is famously frescoed with scenes from the book of Genesis,

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keywordsWebsites are made of loads of single web pages, that’s how Google indexes your website, each individual page should have a topic and therefore each individual web page should have its own set of on-topic keywords and keyphrases. Cover one topic on one page and hyperlink to other pages when you wish to expand.

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writing-web-audience‘Writing for the Web’ is a guide for website owners, authors, and web designers on writing engaging SEO enhanced copy. My intention is to carve out a quintessential source of information pertaining specifically to online copy. The series is set to unfold over the coming months so sit back and enjoy a compelling tale of copywriting in a virtual age…

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