Category Page Design
Category pages, also sometimes called gallery pages or services pages, they are a vital part of your website and are frequently visited by your users. The category pages are the main pages that gel together your website and are used to help the user find the content they require from the website.
The category page in its simplest form is a list full of links, the links linking to the content pages the user really wants. But category pages make the process of finding your data quicker.
The list of links on a category page could be a list of products, services, or a list of news items or blog posts, I call these pages category pages as they are an overview of the categorized content pages.
The category page is probably the most important web page on your website and chances are you’ll have a few of them, a real key decision making page, you’ll get a lot of opt outs at this stage if you get them wrong.
Decision Making Pages
Category pages seem very straight forward, but are often the most annoying pages for users as a lot of designers input too much content in them or make them overly complicated. Too much content makes them unreadable, to little makes them too bare.
Some designers even spread the list of links on the content pages over several pages, this is bad as the user can end up lost and frustrated at the number of clicks its taking to get to the content page they want.
If used correctly category pages can offer the user a direct path to the exact answers to their questions but if the categorization is bad or overly complicated the user can end up going between the category page and the content page over and over again.
We need to ensure everything the user needs about that category is on that page and that the most important information as always is at the top of the page. I would suggest a brief explanation of the category and calls to action to the most important or popular categories on your website.
A Picture Tells a..
You could also have some supporting images that represent the product or service and marketeers often say to have a human face in your photos to make site more trust worthy and personable, having humans sporting your goods and looking happy is always a great way to sell the experience.
To summarize; category pages are a page full of category links, the links point to the content pages on your site and I’d suggest keep these pages as simple as possible, a simple list of links to your content pages will do the job nicely.