Logo Design, the Basics
One of the hardest parts of graphic design whilst creating a website is the logo design, its often very hard to create an image that truly represents a company and its branding, but if we keep in our minds eye certain principles of logo design you can normally create a suitable mark.
Is their a symbol that represents the companies core trade? like a house for an estate agents or a flower for a florists.
An abstract shape could represent the companies core trade for instance an estate agent could use a block shape to signal stability or a florist could use a circular shape that represents a friendlier signal.
Colors can be used to signal emotional responses for instance the color red is associated with fertility, birth, danger, strengh, love passion. The color green is asociated with nature, health, cheerfulness, environment, money. Lighter shades of colors can be used to draw the eeye away and brighter colors to draw the eye in.
Less is most certainly more when designing a logo, the most successful logos are simple, and most importantly, easy to remember. Think of Nike, McDonalds, Coca-Cola.
The fonts used for any lettering should also represent the brand for instance serif fonts signal a more traditional feel whilst san serif fonts have a modern feel. A unique font can also make you stand out from the crowd, for instance the coca cola font or IBM.
Add some dynamism by adding a texture for instance a wood grain for a health product or a scratched and rough stone effect for a builder.
Adding another dimension to your logo can give it an edge and bring it out of the web page, a 3d edge adds an angle and is often used to infuse a modern connatation.