Comments on: Olympic Logo Design

By: s anil kumar

s anil kumar — Sun, 19 Sep 2010 15:21:47 +0000

A logo should not represent a designers point of view and a price of £450,000 for logo too much.

By: Sanish

Sanish — Fri, 02 May 2008 16:45:25 +0000

A price tag of £450,000 is all what the logo has and ofcourse a really poor design, but it is Olympics logo no doubt that the price tag has got to be heavy!!!

By: Steve

Steve — Thu, 24 Apr 2008 20:49:53 +0000

That London Olympic logo which the organisers/officials are defending and say we’ll have to get used to and cost hundreds of thousands of pounds is only being defended because it cost so much, in my opinion.
If it had only cost 5 grand, they would have seen how bad it is and not felt stupid to face up to it and say ‘lets move on with a new design’, but to admit to wasting that kind of money on something rubbish would rightly make them look beyond stupid.
Maybe just slightly more dumb than defending it.
They could let the public submit ideas for ten pounds each and get a much better logo, and their money back into the bargain.
Show up the company that did such a nasty job.

By: Just Web Designers

Just Web Designers — Sat, 01 Mar 2008 12:42:09 +0000

[...] I’m not suggesting that everyone has to spend £450,000 on a design (unlike the 2012 Olympic logo), however, it seems that many small and medium sized businesses greatly under estimate the cost, [...]

By: Anush

Anush — Fri, 21 Sep 2007 18:54:27 +0000

Olympics 2012 logo represent the unity of globe by sports.Its for the sports culture.

By: logo design

logo design — Tue, 04 Sep 2007 19:11:56 +0000

A logo should not represent a designers point of view – but the company or brand itself and for me this is where this logo fails,

I disagree with you and we can argue forever Olympic games is not a company and can pe represented in any way possible
even with the regular 5 circles , audi might be upset but this is another discussion about audi originality.

Anyways, i was talking about the designer vision not the power of the brand. Google for me is bad logo but is a successful brand. For me is a matter of being open minded or not. Anyways this discussion will not change the logo and at the end this blizzard about the 2012 logo will be over and noone will give a shit. As i remember (i hope i’m right) “The Sun” newspaper talked about it in the first place. Everyone reads them for the art critics . right ?

By: p shah

p shah — Fri, 24 Aug 2007 18:35:12 +0000

Lets not forget the 2012 olympic logo generated a lot of publicity, even if the comments are negative is did the job of rasining the profile of the 2012 olympics in London. Personally I dont like the current logo.

By: Tom Maton

Tom Maton — Tue, 24 Jul 2007 10:42:39 +0000

The logo design isn’t great IMHO (I mean, i couldn’t even see what it said first of all), but like “logo design” mentioned above, everyone is talking about the logo and therefore talking about the 2012 Olympics.

So really the design company set out what they wanted to acheive. But I can not see how they managed to charge the government nearly half a million for something which could of been done for much, much, much less.

By: website design is the word

website design is the word — Thu, 19 Jul 2007 20:49:14 +0000

i think this logo get a bad time of it it is a bit sore on the eyes but with better use of colour it could of been great £250,000 for is a bit steep

By: Anthony

Anthony — Fri, 13 Jul 2007 11:52:26 +0000

A logo should not represent a designers point of view – but the company or brand itself and for me this is where this logo fails!