Olympic Logo Design
The controversial new logo for the 2012 London Olympic Games has been released costing a massive £450,000, as this is my domain I feel I must critique the firms design choices and the governments ridiculous spending.
You may have noticed that the image above is not the original logo – simply the ingredients of 5 minutes of spare time; Adobe Illustrator, a pen tool, and a can of beer. The simple reason that I can knock up a rough design that looks similar in about 2 minutes really has to raise questions as to how a logo can cost £450,000.
I admit I am jealous of the design firms fortune, but the government are the ones that have really missed out, I could have made this logo, updated all the governments websites and written endless blog posts on how great Tony Blair / Gordon Brown are, and possibly even convinced the world that Iraq was a just cause – I could even live off that £450,000 wage for 10 years.
Design Discussion time with Ant!
Ok, it is obvious that the logo represents something unique and it does make you wonder that the London Olympics will bring something different to the world stage – maybe all contenders will compete handcuffed and blindfolded, maybe the designers started this craze and that’s how they created such a unique design, maybe it’s a target audience type of design and they have realized they should exclude all audiences.
I’m being a bit harsh, sorry. The logo to me says extreme sports, rock climbing in particular – is that even in the Olympics? I don’t know. High contrast is good if you want to make an impact and clarity of the message also helps. I believe this logo says solidity and youthfulness, even street! But I am afraid to me it doesn’t shout Olympics. What are your thoughts?