When it comes to good web copy there’s no simple mathematical equation to make your content a success. The process is admittedly subjective – what constitutes good web copy to one will read like a bag of wet sausages to another.
The only real dividing factor between The Good, The Bad, and The Copy, is how successful your content turns out to be in real terms i.e. does it sell your message and reach its intended target?
I wanted to clear up the difference between categories and tags in Wordpress, something I find myself explaining very often to clients new to the Wordpress publshing platform. Wordpress Categories are your table of contents. Wordpress Tags are your index words, think of a book metaphor;
Freelance designers often know HTML / CSS inside out, along with graphical editing, so it makes sense to monetize that skill set as much as possible. You can add another string to your bow by offering a email marketing service, there’s some differences
This weeks design critique is the new blue Manchester City Football Club website, design by Poke London whom have set the standard for the rest of the premier league clubs. A classy minimal feel with sharp square edges in this context representing solidity and boldness.
The Sistine Chapel ceiling in Vatican City is Michelangelo’s most renowned Renaissance art piece, I was lucky enough to honeymoon in Rome and see this piece up close, truly inspiring design on a colossal scale the whole chapel is famously frescoed with scenes from the book of Genesis,
Websites are made of loads of single web pages, that’s how Google indexes your website, each individual page should have a topic and therefore each individual web page should have its own set of on-topic keywords and keyphrases. Cover one topic on one page and hyperlink to other pages when you wish to expand.
